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Stylish Clothing for Every Occasion
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Our Story
The concept started with one hat at a stylish bar in West Hollywood. Our founder, Randy Long, has always been a hat guy…but now wears mostly his favorite “Be a Good Human” hat. He met a kind man at an event he was photographing who shared his story and gave the man his favorite hat; the man in turn sent Randy his book of his photography while spreading his fathers ashes in all his favorite places. The idea was born and on May 14,2025, Randy registered his domain and started his quest.
ISTBIY… I see the beauty in you! My goal is to give away 500 Hats two at a time. One for the person I choose and one for that person to give away And see how far we can spread this vital message.
Will the rest be history or just some guy from Fargo, North Dakota giving away some hats… only time will tell.